Answers On Demand

First-time exhibitor Orbital Insight (Booth 611) embodies the theme of this year’s GEOINT Symposium: “Driving Data to Decisions and Action.” If the theme were literal, Orbital Insight would be a Ferrari delivering geospatial intelligence to decision-makers at dizzying speeds.

The fuel in its gas tank? Computer vision and machine learning, which the company uses to transform raw geospatial data into digestible business insights.

“Orbital Insight develops geospatial data analytics to help its clients unlock societal and economic trends at a global scale,” explained an Orbital Insight spokesperson, who said the company’s capabilities include automated trend analysis, change detection, and anomaly detection. “We source petabytes of satellite, drone, balloon, and other unmanned aerial vehicle data. Using computer vision and machine learning technologies, we process and transform this data to create intelligence enabling businesses, governments, and NGOs to make better decisions.”

Put another way: Instead of furnishing pixels to its customers for them to analyze, Orbital Insight does the analysis for them.

“Our mission is to measure and quantify what is happening on and to the Earth in support of both public and private sector decision-makers,” continued the spokesperson, adding Orbital Insight will demonstrate its platform in the exhibit hall for users in both the private sector and the defense and intelligence communities.

Specific use cases on display include automated ship detection using synthetic aperture radar, land use classification, poverty mapping and flood detection, observable crude oil storage tanks, drilling activity/hydraulic fracturing, car counts, and congestion measurement.

Headline Image: Orbital Insight’s car-counting algorithms measured traffic at Super Bowl 50.