Tech Authors to Present: The Future

Israel and Scoble to return to GEOINT Symposium Stage


Tech writers Shel Israel and Robert Scoble have a message for the GEOINT 2017 audience: the future is arriving quicker than most organizations realize and the time to adapt is now. Their latest book, “The Fourth Transformation: How Augmented Reality & Artificial Intelligence Will Change Everything,” explains how the exponential rise of AR and AI will transform education, retail, health care, and nearly every other sector in just the next three years.

“The relationship between humans, tech, and work will change,” Israel said. “[AR] will change culture. It will change intelligence gathering. It will change everything. Whether it should or not is not what we wrote about—it will. This is happening.”

At GEOINT 2013* in Tampa, Fla., Israel and Scoble took the stage to present concepts from their 2013 book, “Age of Context: Mobile, Sensors, Data, and the Future of Privacy,” about the impending rise of mobile and touch technologies. Four years later, their analysis has proven prescient. Online business and smartphones in the workplace are today’s norm, as are the muddied waters of personal privacy that came with the emergence of big data surveillance.

As the first passenger in the first Tesla vehicle and the man who self-reportedly told the world about Pandora and Flipboard, Scoble is well versed on the technology of the future. Israel is his partner in crime—together, they’ve penned four books and just recently announced the creation of their new company, Transformation Group.

Now, the author duo will return to the GEOINT Symposium in San Antonio to share insights on what they believe are today’s most urgent technological advances. In a joint keynote presentation at 11 a.m. Tuesday, June 6, they’ll speak about essential patterns and observations gleaned from more than two years of research and world travel in which they interviewed more than 400 AR and AI experts.

“[We’re] showing off what’s coming in the future,” Scoble said. “The book is just the entry point to this new world.”

In their keynote, they will discuss how forward-thinking companies including Facebook, Sephora, and Google Glass apply AR and AI technologies around the world to improve utility and in turn are revolutionizing modern life.

“[Attendees will] get a real idea of how deeply our world is going to change in the next 36 months,” Scoble said. “We’re going to lay that out to start a discussion with the industry.”

At 12:30 p.m. following their keynote, Israel and Scoble will sign and distribute 500 free copies of “The Fourth Transformation” on a first-come, first-serve basis at the Symposium info counter. The book will also be available for purchase at the USGIF booth in the GEOINT 2017 exhibit hall.


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